top of page

10 Pro Email Marketing Software for Startups and Small Businesses

Sep 10, 2024

9 min read

2

20

0

Email marketing remains one of the most effective strategies for startups and small businesses to connect with customers, increase sales, and build lasting relationships. With automation, segmentation, and robust analytics, email marketing tools have evolved to offer a range of powerful features. Below is a list of 10 top email marketing software solutions that are ideal for startups and small businesses, along with their pricing plans and key features.


1. ActiveCampaign


ActiveCampaign stands out as a leader in email marketing, combining CRM features with marketing automation. It’s highly suitable for startups looking to streamline communication with leads.


  • Key Features: Email automation, segmentation, lead scoring, and customer journey tracking.

  • 2023 Statistics: Boasts over 180,000 users globally, with businesses achieving a 70% increase in sales after adopting their automation tools.

ActiveCampaign offers four key pricing plans, each tailored to businesses of different sizes and needs, with pricing primarily based on the number of contacts and additional features:


Lite Plan:

  • Starts at $15/month.

  • Features include email marketing, automation

  • Allows 10x email sends based on contact limits.


Plus Plan:

  • Begins at $49/month.

  • Includes advanced CRM, landing pages, lead scoring, and SMS automation.

  • Allows 10x email sends based on contact limits.


Professional Plan:

  • Priced at $79/month.

  • Adds predictive content and sending, split automation, and site messaging.

  • 12x email sends based on contact limits.


Enterprise Plan:

  • Starts at $145/month.

  • Custom pricing for larger teams with advanced support and features, including single sign-on (SSO) and phone support.

  • Allows 15x email sends based on contact limits.


For exact pricing, contact limits, and features tailored to your business size, ActiveCampaign offers a 14-day free trial to explore its full range of tools.



2. Zoho Workplace (Zoho Campaigns)


While Zoho Workplace is a broader suite, Zoho Campaigns is its dedicated email marketing tool, providing integration with other Zoho products like CRM, making it a great choice for startups that want an all-in-one business platform.


Zoho Campaigns offers a range of pricing plans for email marketing, catering to businesses of various sizes. Here's a breakdown:


Forever Free Plan:

  • Contacts: Manage up to 2,000 contacts.

  • Emails: Send up to 6,000 emails per month.