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How to Create a Google My Business Profile for Your Business?

Aug 20

5 min read

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In today's digital age, having a strong online presence is crucial for the success of any business. One of the most effective ways to achieve this is by creating a Google My Business (GMB) profile. 

A well-optimized GMB profile can significantly improve your visibility in local search results, attract more customers, and drive business growth. In this blog, we'll guide you through the process of creating a GMB profile and share some facts and statistics that highlight its importance.


What is ‘Google Business Profile’ and why does it matter?


Google Business Profile, formerly known as Google My Business, is a free tool that lets nonprofits and small business owners promote their information on Google Search and Maps. You can connect with your customers, post updates to your business profile, and observe how customers are interacting with your business on Google with the help of Google Business Profile. 


On Google Local, think of your Google Business Profile as your own piece of property. Customers use Google search to find what they need as quickly as possible when they are in a pinch. If you have a Google Business Profile, a potential customer may find your company and get in touch with you to meet their needs. It is not a replacement for your website; rather, it serves as a complementary marketing profile to increase website traffic. Customers can be attracted, engaged, and converted with the assistance of Google Business Profile features.


With a verified Google Business Profile, you can:


  • Connect with customers through phone calls, messaging, or responding to reviews

  • See how customers interact and connect with your brand on Google

  • Feature products, photos, or menu items right on Google


Google My Business is a free tool that allows businesses to manage their online presence across Google, including Search and Maps. Here are some key statistics that demonstrate the impact of GMB on business success:


  1. Increased Visibility: According to a study by BrightLocal, 84% of consumers use search engines to find local information, and 46% of all Google searches are seeking local information. Having a GMB profile ensures that your business appears in these local searches.


2. Higher Conversion Rates: A Google study found that 76% of people who search for something nearby on their smartphone visit a business within a day, and 28% of those searches result in a purchase. A well-maintained GMB profile can lead to higher conversion rates for your business.


3. Customer Trust: Businesses with complete and accurate GMB profiles are twice as likely to be considered reputable by customers. Building trust through a GMB profile can lead to increased customer loyalty and repeat business.



Before you can do anything, you need to create a Google Business Profile, so let’s walk through the process. 


Step-by-Step Guide to Creating a Google My Business Profile


Step 1: Sign In to Google My Business


  1. Visit Google My Business: Start by visiting the Google Business website.

  2. Sign in: Use your Google account credentials to sign in. If you don’t have a Google account, visit google.com/accounts.


Step 2: Add Your Business


  1. Enter Your Business Name: Type your business name in the search box. If your business already exists on Google, it will appear in the drop-down menu. Otherwise, choose “Add your business to Google.”

  2. Select Your Business Category: Choose the category that best describes your business. Google is all about relevance, so if a potential customer searches for “Italian Restaurant” but if you are a pizza place, then you may not show up. If the customer searches “near me” or for “Best pizza near me,” then you would have a much better chance of your business profile showing up in the search results.


Step 3: Provide Business Information


  1. Location: Enter your business address. If you don't have a physical location but offer services to customers at their location, you can choose the option "I deliver goods and services to my customers."

  2. Service Areas: Specify the geographic areas where you provide services. This helps Google show your business to people searching in those areas.

  3. Contact Information: Provide your business phone number and website URL. This information is crucial for customers to reach you.


Step 4: Verify Your Business


  1. Choose a Verification Method: Google offers several verification methods, including by postcard, phone, or email. The most common method is via postcard sent to your business address.

  2. Enter Verification Code: Once you receive the postcard, enter the verification code in your GMB account to confirm your business.


Step 5: Optimize Your Google My Business Profile


  1. Add Photos and Videos: Businesses with photos receive 42% more requests for directions and 35% more clicks to their websites compared to those without images. Upload high-quality photos of your business, products, and services to attract more customers.

  2. Business Hours